From January 19 – 23, Berlin will be turned upside down because the Berlin Fashion Week will transform our capital city into one whole fashion catwalk. Several phenomenal fashion events will take place within this week. Apart from the shows of the Mercedes-Benz Fashion Week Berlin, the main spectacle in front of the Brandenburger Tor, fashion fans can enjoy a colorful and diverse schedule including a multitude of fashion fairs some of which are bigger, others smaller. But they all are defined by their own flair and character.

One of these fairs is the Panorama Messe which will start on January 19th and end January 21st. Although this tradeshow is considered a rather young event, celebrating its first edition in 2003, the fair turned into one of the most important fashion spectacles in Berlin. One reason for this development is the sophisticated selection of brands involved. Women as well as men will certainly find a new favorite label here, while encountering many established brands at the same time, all gathered in one place.

The brands do not only cover the wishes and demands of the end consumer in Germany, but act on an international base and therefore trying to unite contemporary fashion from all over the world. The incredible diversity and variety of brands represents the strength of the fashion fairs beginning with A for Anna Scott and ending with Z for Zaida. This is one reason why the fair was moved from the ExpoCenter Airport to the ExpoCenter City to ensure an even larger exhibition area. 21.000m² were not enough for this many brands assembled in one location.

Arriving at the fair of your choice is now no problem anymore because the Panorama Messe is making sure to always provide you with the necessary information to get to your destination safely. If you have questions about the flight, train ride or the way to your hotel, then don’t hesitate to call the hotline which has been exclusively installed for the well-being of the Panorama visitors. Partner hotels will even offer attractive deals for your stay here during the Fashion Week.

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Blutsgeschwister is one proof of the trend-setting tendency here at the Panorama fair. The brand based in Berlin and Stuttgart is giving mainstream fashion the cold shoulder, impressing with original designs for women and kids. Super sweet patterns and casual or feminine cuts determine the unique, urban look.

Image Copyright: http://shop.blutsgeschwister.de/

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Young fashion can be discovered at BellField – with their focus placed on sportiness and coolness, you will rock the streets of your city. Men and women can enjoy a youthful style here, compromised in trendy and urban collections. The fall collection this year is particularly emphasizing the potential of knitwear including sweaters with Norwegian patterns. However, Bellfield also offers stylish denim pieces.

                  
Image Copyright: http://bellfieldclothing.com/

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Who loves fashion should definitely pay the Panorama Berlin a visit because apart from new trends, hip labels and top designers, you can find anything else you need to create your individual look. I mean, you seldom get the chance to experience this many brands on one single day. Cutie London, Milano, Desigual, Dreimaster, Dressed unlimited, Von Zeiten, Khujo, Seidensticker and many more will show what they’ve got. Here you see, try and experience fashion.

Copyright and Source: http://www.panorama-berlin.com