In January, the brand Odeur will cause a big turmoil at the Mercedes-Benz Fashion Week Berlin presenting its winter collection 2015. Since the foundation in 2006, this brand has been already proving that it stands for the unconventional and extraordinary. Experimenting is here placed in the center of the design concept, which represents this brand’s trademark to this day. Another fascinating signature mark is the fragrance line which is underlining the brand’s fashion.

Creativity is the most crucial value of the brand. While only a small collection of t-shirts was offered in the beginning, you can now enjoy a variety of fashionable clothing pieces today. Individual interpretations of different styles give birth to a completely new look. No wonder this brand has won the hearts of many new fans, including the famous and successful stylist Gorjan Lauseger who is now working together with Odeur, participating in the creation of the collections.

Founded in Stockholm, the experimental look is defined by the Scandinavian nonchalant coolness.

Without turning away from its cool Scandinavian roots, Odeur is constantly reinventing itself. Since mostly only single, discreet colors are incorporated into the designs, it’s the cut which will catch your attention. While boyish and straight structures mark some creations, other outfits are characterized by soft lines. But most of the time, geometrical shapes and patterns play a very important role.

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