Eva Lutz is the creative head running the brand Minx. Despite the urban appearance, this label is headquartered on the countryside of Germany. The calm and serenity which marks the rural areas is probably just beneficial to the creative work of Minx. This fashion label appeals to the self-confident woman who bravely walks her own path and expresses her feelings and opinions with her voice and her appearance. The typical customer of Minx is a woman who is aware of her strong personality and has both feet on the ground.
The clothing by Minx is dedicated to the everyday life of the customer as well as the special occasions in life. Casual elegance for free time activities clashes with breathtakingly feminine dramatic structures for a mesmerizing performance. Both faces of this fashion are pervaded with elegance, complemented with discreet sensuality and underlined with a certain touch of coolness.
The summer collection 2015 is showcasing all these facets. Red, gold, white and black are displayed in harmonious works with yet are defined by exciting contrasts. I personally like the dresses which figuratively celebrate the femininity of the wearer with their floor-length cuts. However, the elegant combination of cloth pants and loosely cut top is enfolding a magical effect and connects nonchalance with the preppy style of the business look. Sporty basics like sweaters nevertheless can be discovered here as well, contributing to the down-to-earth look of the brand.
Lastly, I would like to recommend the Mercedes-Benz Fashion Week Berlin to you because Eva Lutz will be presenting her looks for the winter 2015/2016 there, which will certainly blow you away.
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