The fashion brand is honoring the modern woman with its creations. According to Riani, the ideal woman is incredibly changeable and does not only focus on one style in particular. Due to her multi-faceted traits and her different interests, the typical female customer of Riani loves discovering herself anew. Fashion creator Ulrich Schulte, who has been holding the position of Riani’s creative director since 2008, gives everything to meet his customer’s expectations. His great love is fashion. Looking at his creations, it seems as if he incorporated this love into each single design and, thus, provides every piece of clothing he creates the potential to become the new favorite piece of the wearer.
“Regent’s Park” is the name of the summer collection 2015. At the same time it is the name of a borough in London where coolness meets the good middle-class lifestyle. It’s a district where the opposites of a pulsating metropolis meet, where fashion is considered one of the most important ways of expressing oneself. Dressed in the charm of the 60ies, this label is bringing back the classical image of femininity, reviving la Bohemia. The extravagant fashion clashes with noble chic in London’s trendiest boroughs and is furthermore complemented by casual looks.
In this collection all these styles are united to form a symbiosis. In this way, a collection emerges which can attract a lot of attention on the one hand and is yet discreet on the other hand, but always carries the Londoner flair. Soft leather, lace, silk and cotton become one entity and form a kind of casual couture. Pastel colors provide the designs with a soft, delicate charisma. Looks in black and white on the other side exude a dramatic aura. After this well thought-out and more than excellent collection, we can look forward to the fall and winter collection 2015/2016 which will be presented at the Mercedes-Benz Fashion Week in Berlin.
Copyright and Source: http://www.riani.de/ & http://mbfashionweek.com/
