As you all surely know, the whole fashion-Berlin awaits the month of January with much tension and even more anticipation, in view of the “Mercedes-Benz Fashion Week” that will be taking place in the very capital of Germany starting the 19th. This Fashion Week is not only Berlin’s most important event, as it also stands high in national and international ranking lists. The refined unification of top-brands and smaller labels from Berlin has particularly contributed to its good reputation.

In this event which takes place twice annually, the world is turned upside down and of all things, the world press cannot escape the individual charm. It is especially extravagant this January, as the fashion shows take place for the first time directly at the Brandenburger Gate. This historic and magnificent location gives her graceful charm to the event and attracts visitors from all over the world.

From the 19th to the 22nd of January, Berlin is the place to be for models, designers, fashionistas, journalists, photographers and fashion-freaks from every part of the world. Small labels are just as equally represented as renowned fashion designers, when they present their new collections for autumn and winter 2015/16. The secret probably lies in this thoughtful blend which attracts celebrities from all over the world. The special lively atmosphere of Berlin, which brings much enthusiasm and excitement to the city, gives the Mercedes Benz Fashion Week a huge advantage.

During the event, an explosion of variety awaits you. With shows from the Pfrozheim University, the University of the Arts and the HTW Berlin, you can get a first-hand experience of newcomers in the fashion world. As veterans of Berlin, top fashion shows from Lala Berlin, Blacky Dress, Anja Gockel, Irene Luft, Julian Zigerli, Kaviar Gauche and many, many more will grace the event. Sophisticated sizes are equally taken care of – for example by Hugo Boss and the experimental fashion house from Stockholm, Odeur.

And since the MBFWB produces not only fashionable trends, but also sets statements in the field of beauty, the fashion event is supported in partnership by renowned make-up artist Boris Entrup and cosmetics-manufacturer Maybelline New York. As the Head of Make-up and Styling in the Mercedes-Benz Fashion Week, Boris will be creating new looks, which will his 14th time for over 40 shows in the context of the Berlin Fashion Weeks. With that, we can definitely look forward to straight as well as dramatic styles for the skin and the hair.

Forget about Christmas and Easter. The real surprises await you in January!

Lala Berlin

Hugo Boss

Copyright and Source: