Fashion News 2014: Luxurious Winter Wonderland – Window Shopping at Franzen

The Lifestyle Concept Store Franzen downright transformed the famous Königsallee into a glamorous Crystal catwalk with the aid of a spectacular deluxe showcase. The designer Domagoj Mršic placed four mannequins dressed in Haute Couture by Uschi Sander in the middle of a magnificent, white Winter Wonderland. Add in decorations like crystal by Saint Louis, tableware by Versace and Hermès, handcrafted individual pieces from the latest Meissen Couture Home Collection and elegant highlights like the limited Baccarat Chandelier by Philipp Stark to the display and there you have it: the perfect Winter Wonderland.

Domagoj Mršic is the Creative Director and founder of “Sayonara | Visual Concepts” and has 20 years’ worth of experience in the Visual Marketing department. He is known for the ability to perfectly place his exceptional design concepts to bring out the individuality of each brand and product. He’s admired by numerous renowned international enterprises for his creative Zeitgeist and his distinctive style. And in 2010 he was given an award for the Best Visual Marketing by the European Visual Merchandising Association.