Un Art Autre
The fashion house Fendi born in 1925 is indeed considered one of the most legendary brands, particularly when it comes to leather and fur fashion. Indeed, everything Edoardo Fendi and Adele Casagrande, the founders of this renowned brand, created, hit the fashion world like a bomb. Now that the descendants of this fashion couple are pulling the strings behind this label, the undeniable luxurious character of Fendi’s fashion is still present. Fendi’s fashion is pure luxury! In order to celebrate its long successful history, the incomparable quality and the Fendi classics no fashion victim can live without, a very special exhibition is taking place to honor the achievements and work of this fashion house. “Un Art Autre” which translates to “art of another kind” is the name of this phenomenal exhibition.
Just in time for the opening of the new trend boutique in Hong Kong, the exhibition graced the fashion enthusiasts of the Chinese autonomously acting island, after the start in Tokyo and a halt in Beijing. Artsy pieces ranging from the handbag to the coat are placed in the center and the creative design and production process which gave birth to them. But those who can’t call themselves fashion lovers can enjoy this exhibition nonetheless due to the impressive mise-en-scène of the Fendi treasures which will surely attract those interested in art and culture in general. Nevertheless, it’s still the fashion which is in the focus, which is why the crème de la crème of the fashion world can be encountered wherever this event is hosted. Top models, top bloggers and the media don’t miss out on the chance to see Fendi’s classics live.
Video installations, sewing patterns, coats and bags, which are hovering in front of a huge picture of a blue sky, live shows, different furs and colorful lights – Fendi doesn’t fail to present itself in a unique way. The exclusivity of the brand is strongly emphasized and will draw any beholder under its spell. The curator and genius behind the entire exhibition concept is the Italian Emanuela Nobile Mino who is known as one of the most creative heads in the art industry. Together with the exhibition, she will be travelling around the world. Fendi has truly excelled itself once again.
Copyright and Source: http://www.fendi.com/ii/en/icons/fur-atelier#/creation-and-innovation/pvc, Fendi Facebook
