Lucid tries to be the label which offers the women in this world the opportunity to be the person they want to be and to change themselves as they please. The brand’s customers are supposed to have control over their little worlds, their lives and of course their wardrobes.
The philosophy of Lucid really sounds a tad too demanding. I mean, they are claiming to be a label which is able to change their customers’ lives and attitudes. But if you take a look at the collection for fall and winter 2014/15, we understand this amount of self-confidence. The designs aren’t only beautiful, but they are marked by a completely new and sophisticated approach and perception of fashion.
The label particularly likes to play with cut-outs. These are placed on the shoulders and create illusions which appear as if the top is made of another top and a little, thin, short jacket. Other cut-out designs form a rather masculine silhouette.
The general impression of Lucid Label however stays feminine. The cut-outs which are positioned above the chest or run across the back especially emphasize the feminine figure just like the draped playful elements around the hips of another dress. In this way, a slim waist and sensual hips are created, resulting in a very self-confident appearance.
Lucid is a label for strong and sensual women and such who want to become one. These designs can be admired at the Sydney Fashion Weekend , so don’t miss it.
Copyright and Source: http://lucidlabel.com.au/ and http://fashionweekend.com.au/
