For the second season running, the digital ordering platform POP Market will be presented at PREMIUM.
In this current digital era, online ordering services have become an integral part of the ordering business, in the same way that online stores are now an indispensable extension to brick-and-mortar retail operations. As a supplement to the classic trade show format, such online platforms possess great potential for supporting buyers throughout the ordering process. With its wide variety of useful tools, POP Market simplifies the ordering process and provides buyers with matchless support for placing their trade show orders as efficiently as possible. The many services offered by POP Market include:
Placement of orders 365 days a year | Clear representation of all collections and styles | The option to order directly at the trade show stand | Compilation of all necessary ordering data in one place | Online retrieval of ordering history | Saving a list of bookmarked collection items | Comprehensive profiles of brands as well as collection images | Constant access to details on placed orders as well as images of ordered items | A simple reordering process, even between trade shows | Integrated communication tools
Digital technology may simplify and automate the ordering process, but trade shows remain an indispensable tool for successful business operations. The trade show is a vital communication platform that allows for important information exchanges between the fashion industry and retailers, thereby standing for the human aspect of the business. The tactile and visual experience of a material, workmanship, quality, the story behind a design, and the emotional qualities of a particular brand are aspects that are best conveyed with the personal contact and face-to-face presentation options of the trade show. The key to success in this business is clear: a merger of the best of online and offline ordering options.
POP Market at PREMIUM: Hall 3 E35
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