Category archives: Discovering Fashion

Watercult – Modern Eye Retro

25. August 2015
Fashion & Style, Womenswear
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Swimwear with a difference - that's the concept behind Watercult, a label which has put several lines on the market this summer. Regardless of your preference for a hippie, bohemian or modern retro style, there'll be something for every trendsetter here. The series "Modern Retro Eye" combines maritime elements with floral jungle motifs...

Babista – Outdoor, Sport & Leisure

25. August 2015
Fashion & Style, Menswear
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Babista is a label that stands for sophisticated menswear - here, quality always comes first. Their high-quality designs provide the cosmopolitan modern man with an impeccable finish, precious materials and a unique fit. Trendy colours and casual cuts are just two of the reasons Babista has won over so many...

The Classic Striped Shirts

25. August 2015
Fashion & Style, Womenswear, Menswear
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This week, we're all about the trendy sailor look - it's a timeless trend that undergoes revival year after year. Famous designers and labels consistently reinvent the sailor style, and Jean-Paul Gaultier is known as the pioneer of it. Everyone can put together his or her own sailor look by...

Maritime Looks by Longchamp

24. August 2015
Fashion & Style, Womenswear
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We've got some exciting news from Longchamp, and just in time for summer, too! Best known for their fine leather handbags, this label also offers ready-to-wear collections. Accessories and fashion are usually matching, allowing them to establish a harmonious connection. Each and every piece emerging from the house of Longchamp...

Sailor Shorts for Him

24. August 2015
Fashion & Style, Menswear
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While there are numerous opportunities for women to assemble an outfit that lets out their inner sailor, this, unfortunately, does not go for men as well. Women are offered tops, t-shirts, sweaters, shirts, pants, skirts, dresses and even stockings in trendy blue and white designs - the result is playful...

Elegant Parisian Chic with Saint James

24. August 2015
Fashion & Style, Womenswear
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From the working attire of the French sailor to the epitome of the Parisian chic, the Breton shirt is nowadays indispensable in many wardrobes. Initially brought into the limelight through Coco Chanel for women’s fashion, Jean Paul has anchored the shirt in the annals of fashion history. With its striped patterns,...

Gaastra for German Classics

24. August 2015
Fashion & Style, Menswear
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The German Classics is the sailing event of the year. Once a year, fans of sailing come together from all over the world to celebrate their beloved sport at the Baltic Sea Spa. Cult label Gaastra is the main sponsor of this event, and they've designed a unique polo shirt...

Armor Lux – Modern & Maritime

24. August 2015
Fashion & Style, Womenswear, Menswear
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When I think of the sailor look, the first brand that comes to my mind is Armor Lux. Their striped sweater is an integral part of the men’s and women’s collections, and the duffle coat, jacket, shirt and blouse also possess a thrilling sailor’s touch. Armor Lux loves and lives...

The Sailor Suit

24. August 2015
Fashion & Style, Womenswear
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Rockabillies love them, these sailor suits. The classic version flatters the wearer's feminine side while adding touches of sensuality and the maritime charm of the sailor. These designs exude a very playful retro charm and, in my opinion, every woman should have at least one of them in her wardrobe....

Clover Canyon – Extraordinary Flowers

28. July 2015
Fashion & Style, Womenswear
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All the way from Los Angeles, we've got some impressive fashion news to share with you. Fashion label Clover Canyon reveals how the summer could look like if we turned our backs towards boredom. In their new line, the designers reinterpreted classic pieces by using futuristic elements. Only a blurry...

Kiniki revolutionises swimwear fashion

21. July 2015
Fashion & Style, Womenswear
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Sometimes, technical advancement and fashion go hand in hand. The ever-progressing development of materials has already brought us diverse fabrics such as neoprene and breathable materials. Now, another very practical innovation has appeared on the fashion market. British label Kiniki has integrated Transol® into its swimwear, a material which supposedly allows sunlight...

Ethno Patterns reinterpreted at Watercult

21. July 2015
Fashion & Style, Womenswear
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Any mention of ethno fashion always brings a certain image to my mind - not this time, however! There are always exceptions that display a whole new side to this style. German swimwear label Watercult has positively surprised me with their creations this summer. You can combine them with one another, thus putting...

No more tanlines with Kiniki’s swimwear

21. July 2015
Fashion & Style, Menswear
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Earlier today, I wrote about the label, Kiniki, which has made some innovative leaps in the field of beach fashion. This British underwear and beachwear label has finally succeeded in developing a specially patented material that allows the sun’s rays to penetrate through it - with Transol®, UV-rays will pass through the...

Sunflair – Ethno Beach

21. July 2015
Fashion & Style, Womenswear
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Sunflair is one of the most popular swimwear fashion brands in Germany! Year after year, through their designer's overwhelming creativity, Sunflair presents new beachwear highlights, all of which are characterised by their brilliant design. That goes for this year, too - say hello to original patterns, bright colours and well-chosen cuts! Boring swimwear...

Beach trends: Metallic-Look

21. July 2015
Fashion & Style, Womenswear
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Still searching for a matching bikini for the summer holidays? No problem! Swimwear's latest trends allows you to display your fashionable preferences, be you on land or sea. Boring swimwear is now a thing of the past. If it stands out, it's in! Part of this comes from new colour...

Miranda Konstantinidou's fun-loving fashion

20. July 2015
Fashion & Style, Womenswear
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Miranda Konstantinidou is definitely not a new name to those in the fashion industry - this German-raised Greek has celebrated great success, both with her fashion and jewellery label, the latter of which she is particularly renown for. She founded her jewellery label, Konplott, in 1986, and since then it has won international...

H&M brings preppiness to swimwear

20. July 2015
Fashion & Style, Menswear
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We are in the peak of summer, and holiday season has just begun. Naturally, this means that swim season has officially started! One pre-requisite for a relaxing day on the beach is, of course, matching swimwear. Fast-fashion giant H&M has given us a summer line with a whole lot of different models. From...

Beachwear for a juicy sporty look

20. July 2015
Fashion & Style, Menswear
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It's that time of the year again! The sun shines mercilessly from the sky as we spring into the cold waters of the sea that bring us salvation. We make our way into the remotest corners of the world, all to relax on its sublime beaches. Speaking of beaches, let's talk...

HSE24 – Animalistic Beachwear

20. July 2015
Fashion & Style, Womenswear
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Many of you certainly know of HSE24 from watching television. This famous fashion channel is now available not just on your big screen, but also online. Their website keep you updated on the latest trends around the clock, and if you see something you like, you're merely a quick click...

Olympia – Sport meets Beach

20. July 2015
Fashion & Style, Womenswear, Uncategorized
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Swim season is particularly important for us women, and our beach outfits take up an inordinate amount of space in our summer wardrobes. We choose our bikinis and swimsuits most carefully! This summer of 2015, beachwear label Olympia combines sportiness with an affinity for patterns, and indulges us with comfortable and trendy...

Swimsuit or Bikini?

20. July 2015
Fashion & Style, Womenswear
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Summer is a time all of us always look forward to eagerly - not just because of the wonderful weather, but also because of the long days we spend at the sunbathing areas surounding waterspots. Of course, swimwear fashion is highly topical each year. This season, we come full circle to...

Summery Extravagance with Andrea Pompilio

17. July 2015
Fashion & Style, Menswear
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In my opinion, creations with an extravagant touch are often either hit or miss - while they might be great at attracting attention, sometimes I wonder if that was always the original intention of the wearer. I've noticed that men sometimes have a very restricted style, especially in Germany. And...

Etro - Accents from head to toe

17. July 2015
Fashion & Style, Menswear
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Fashion label Etro is responsible not only for outfits, but also accessories. I've previously written about the latest news in the Etro fashion world: thematic design masterpieces for everyone. Now, I want to recommend some matching accessories, which will make your summer colourful and boisterous. Etro transforms classic men's accessories into individual trend pieces. Present...

Zara – Elegance goes Maritime

17. July 2015
Fashion & Style, Menswear
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This summer's Zara collection is one I particularly want to entrust you with: the refined fashion is not only affordable, but also available in almost every city. Isn’t that reason enough to grab some new outfits? Zara is known for a youthful interpretation of masculinity and the constant creation of new trends....

Unique Bow-Ties by à la Russe

17. July 2015
Fashion & Style, Menswear
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In the classic men's fashion, there are only a limited number of accessories. And between cufflinks, ties and co. it sometimes seems as if the man's world be quite limited. Way off the mark! Although there are not as many different ways to accentuate a classic outfit, but within the...

Etro - Motto Summer

17. July 2015
Fashion & Style, Menswear
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Be it Turkish or nature-inspired patterns, wild designs play a big role in the new Etro collection. This summer's men's fashion has been divided into several mottos, and you'll find different outfits in each of them. Each of these categories has a different theme - a love of nature and colour intensity...

The Suit: Something Different

17. July 2015
Fashion & Style, Menswear
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The suit, as we normally know it, forms the basis for many new, innovative variations nowadays. In the process, the traditional cut and classic colouring receive new interpretations. Designers young and old concern themselves with reinventing the suit day after day; they produce artful creations in bright colours, explosive patterns and...
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