Category archives: Discovering Fashion

Accessories for your Dirndl

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The dirndl is one of the most sophisticated garments to be found in a woman’s wardrobe. Aside from guaranteeing a dreamy silhouette, it also includes numerous details that push the wearer’s femininity into the limelight. The dirndl shows off your best side and highlights your individual beauty. They used to...

Dirndlherz® - Dirndl Couture

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Traditional German fashion isn't reserved solely for German designers! The label Dirndlherz®, which hails from Vienna, plays an important role in the field of dirndls. Their designers experiment with the dirndl's femininity and it's classic expression of strength, and they've managed to discover a new variant on it. Originality is...

Cute children’s trachts by Daniel Fendler

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  There's nothing cuter than children’s fashion! I’m pretty sure I’m not the only one prone to letting out a high-pitched shriek whenever I spot tiny little dresses, coats and shoes. Suddenly, my motherly instincts flood through me, and I feel the urgent need to hug a child. This very same...

Schmittundschäfer – Dirndlsinfonie

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At Schmittundschäfer, the Dirndl has a great significance and is far more than just a traditional costume; it is the epitome of fashion. As such, their latest collection, which bears the charming name of "Dirndlsinfonie”, shows off its very fashionable side. Old structures have been broken and rearranged to show...

Barbie loves Ophelia

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We all know her; most of us have played with her; many of us still dream of being like her - she's Barbie. This undisputed icon of style has influenced the fashion world for the past 56 years, and she's got style like nobody else has. Now, it’s time for...

Silk & Pearls: The Dirndl from A to Z

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Silk & Pearls' fairytale dirndls are made in Bavaria. These loving creations celebrate not only traditional costume fashion, but also the femininity of their wearer. We don’t want to deprive you of any Bavarian chic, so we've featured some of their most beautiful models in our online shop. From pure...

Lederhosen gone modern!

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Plenty of men love the traditional look associated with the lederhosen, but that doesn't always have to be the case. On the contrary, lederhosen can also look amazing when revamped in a modern, fresh style. These modern versions will surely come out on top at the Oktoberfest, but what about...

Oktoberfest feat. Daniel Fendler

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Daniel Fendler is, more or less, a superstar amongst the designers of traditional Bavarian attire. His traditional yet innovative creations mesmerize fans of trachts and dirndls - men, women and children fall in love with his creative designs, which always focus on the wearer’s beauty. Daniel Fendler puts a lot of...

Romantic and feminine dirndls by AlpenHerz

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Dirndls are known for their ability to underline the charm of the female body. Indeed, the corset highlights curves and décolleté beautifully. Nevertheless, very traditional dirndl designs are often characterised by an extraordinarily rustic look. Those who like it significantly more feminine should take a look at AlpenHerz's creations. The label,...

The new Bavarian Chic by Saubazi

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In Bavaria, the term "Saubazi" is used to describe someone who's especially naughty, but impresses with his or her impudence. So it's not a swear word, but rather a compliment for someone who's particularly lively and doesn't always watch their tongue. It's also the name of a label, who has decided...

Hallhuber Dirndl 2015

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With their modern collections, Hallhuber orients itself towards the fashion-conscious fashionista who loves experimenting and defining a new style every single day. Sometimes she's wild and rocking; sometimes she's playful and romantic. Hallhuber also knows that every fashionista has a place in their heart for the dirndl - in contrast to...

Oktoberfest Trends 2015: Lederhosen instead o...

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Sick of always having to wear a dirndl for Oktoberfest, and seeking a thrilling alternative? If so, you should definitely give lederhosen a shot! Even though it’s technically a part of menswear, it's currently taking the women’s world by storm. Leather is high in quality and very traditional, and so...

Daniel Fendler: Traditional Bavarian Attire f...

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Daniel Fendler is an avid fan of fashion, and he knows precisely what matters when it comes to tradition. That's what makes his Bavarian attire collection so authentic. It offers everything a man needs for the traditional Bavarian look - be it lederhosen, vests or shirts. Focus has been set on perfection...

Modern trachts by Owloon!

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Trachts are characterised by their romantic air - they are the very epitome of German tradition, and represent a bridge that connects our German roots with our modern lifestyles. Despite their extremely traditional character - which some people wrongly condemn as being old-fashioned - creativity and innovativation play a crucial...

Trachten Angermaier – From the Dirndl to Le...

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When it comes to traditional Bavarian attire that serves both the ladies and the men, Angermaier is the first brand that comes to mind. Angermaier has a great eye for traditional creations as well as modernity. Their repertoire is huge, and you'll definitely find be able to find your showpiece...

Lena Hoschek – Tradition

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Designer Lena Hoschek is known for her uncompromising feminine creations, wherein she combines the best of the classic and the modern. She's dedicated a stand-alone brand called "Tradition" to her collection of traditional outfits. Lena Hoschek has been a fan of dirndls since childhood - she made her first dirndl together...

Where should you tie your dirndl bow?

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Oktoberfest time is coming! The fashion world shows its tradition-conscious side as they reach for their trachts and dirndls. The latter particularly emphasizes the wearer’s feminine side, which of course is why it receives nothing but positive feedback from men. At the Oktoberfest, flirting is a given. The boozy atmosphere...

Dior Homme makes denim decent!

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This winter, denim steps up to the plate! At least, that what we can predict, based on the current autumn and winter collection by Dior Homme. Despite what you might expect from the word "denim", this line is in no way a pure streetwear collection. On the contrary! The jeans-material...

TOD’s – Luxury from Italy

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Leather goods are still considered a herald of luxury, especially when they're high-quality and designed in a modern style. Italian fashion house TOD's combines incredible quality with a sense for current trends, presenting a winter collection in which attention to details goes hand in hand with simplicity. Their target audience...

Chic Knitwear by Agnès B.

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This winter, Agnès B. leaves the drama to other labels, instead concentrating on giving us a wearable and absolutely stunning line. Comfortable leisure wear designs form the epicenter of the collection, combining urban Paris chic with Nordic-inspired country style. This means muted, comfortable outfits that charm with sophisticated patterns and...

Guido Maria Kretschmer - Cool, casual, edgy

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On top of his fashion output, Guido Maria Kretschmer still finds the time to involve himself in several other time-consuming projects. Despite the books and the numerous television appearances, he stays true to his original profession as a fashion designer. This winter, he has even set his shoulder to the...

Guido Maria Kretschmer – The new city-chic

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Guido Maria Kretschmer: He's the star designer of Germany. With his visionary collections that bring dreams to life, the famously infamous fashion designers easily scores points with the ladies. His belief in the unrestricted elegance of the ladies’ world is evident in his designs - Guido Maria Kretschmer makes thoughtful fashion...

RiTUAL PRojects - nonchalant Purism

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There are always days when you find yourself pacing about in front of your wardrobe, asking yourself just what were you thinking when you bought that sequinned party dress. Not all of us have the luxury of enjoying an extravagant life filled with the fanciest creations. Thankfully, in the past few year,...

Just Cavalli – Fashion in Bauhaus style

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This coming winter, Just Cavalli has thoroughly impressed us with a line inspired by the Bauhaus, in which geometry assumes a position as the most important element of style. The feminine and highly modern collection does not fall back on the tried and tested, but appears rather eager to experiment with...

Walking in a Winter Wonderland with Pascal Mi...

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A snowy white winter wonderland - that's the inspiration for Pascal Millet's fall and winter collection 2015/16. The designer has carefully selected bright colors such as white, cream and rose, setting them up to contrast the trend colors black and gray. The elegant color scheme caresses the wearer, allowing her...