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Before embracing fashion,Vivienne Hu graduated from the University of Hohenheim in Germany in Finance. After working for 3 years in the banking industry in New York, she decided to go a different way because of her love of fashion and creativity. Hu graduated from the Parsons School of Design and founded her own label in 2012.

Her collections are a mix of European elegance and New York’s style. With her fashion, she addresses women who are independent and want to show their feminine style in a unique way. In the spring / summer 2017 collection you can see lots of lace and floral motifs as well as classic and straight cuts.

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Source: viviennehu.com

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Source: viviennehu.com

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Source: viviennehu.com

Bild 1: Instagram wayofliife