There is no other country that has set as many trends on the beauty market as South Korea. Whether it comes to body care, makeup or skin and hair care, all that is part of the everyday life for many women in Korea. Here are the three most popular beauty brands from the land of the morning calm and K-pop:
- THE WHOO
The secret recipe from the ancient palaces of South Korea was the origin of The Whoo, which became extremely popular not only on the Korean but also on the international market. The secrets of the beauty queens of Korea’s ancient palaces have been the essence of royal elegance for more than 1000 years and are now revived by THE WHOO to enable beauty fans from all over the world to indulge in highly effective and sophisticated cosmetics products. In addition, modern research and science are used to optimize the traditional beauty concepts and technologies.
- HERA
High-end technology is also used in the Korean beauty brand Hera. Futuristic makeup products with a unique style are the specialty of the brand. The natural cleansing effect and basic care of the skin is supported by ingredients such as mussels and ingredients from the ocean, enabling fantastic results.
- ETUDE HOUSE
Etude House has been making girls’ hearts leap for joy since 1985. Their products characterized by cute Princess Style packagings, with which they try to introduce young girls to the world of makeup.
Image 1: © Etude House
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