The Scandinavian concept of aesthetics is defined by one particular principle: simplicity. This precept can also be applied to the beauty market in Scandinavia where the packaging is usually kept simple and the list of ingredients short in order to guarantee a natural composition as well as a high effectiveness.
Cosmetic brands from Scandinavia are growing in popularity, stars like Penelope Cruz or Liv Tyler swear by them and cannot get enough of brands like Hilla or Kjaer Weis. One of the celebs’ favorites is the brand Hakansson.
Makeup artist Katarina Håkansson, who is one of the top internationally renowned stylists, founded the label and projects her natural and fresh look onto her products. In her opinion, the secret to beauty is a healthy and well-treated skin. Following this rule, she founded her range Hakansson skin. The selection of products is rather small. However, the compounds are highly effective and contain the best ingredients. The packaging is typically Swedish: simple and very focused on the product itself.
Find more information on www.hakanssonskin.com.
