“Just the Product” has been the slogan of denim label G-Star ever since it was launched back in 1989. These three words are so simple and yet say so much about the brand’s philosophy. It tells you that the product, the jeans, are in fact the center of attention. G-Star stands for premium jeans fashion that can be worn on a day-to-day basis. This brand has managed to bring luxury denim on the streets and thus conquered an entire segment. Today, they are one of the world leaders when it comes to denim.
G-Star denim can be seen as a well in which you can always find something innovative and new. With the aid of different details and techniques such as bleaching, they create beautiful staples for their customers’ closet. But a pair of denim jeans by G-Star wouldn’t be complete without the special denim silhouette that is incorporated in each pair. With that and the bleaching as well as coloring technique, the range of G-Star grows with every single day.
Whether you are an advocate of wider or tighter jeans, indigo or bleached looks, every pair of G-Star Jeans is special and definitely stands out from the rest.
The sheer passion that lies behind the designing process is almost tangible. And thanks to the little details G-Star denim fashion adds to each of its model, the difference to other brands is palpable.
The latest collection combines classical designs with a modern patchwork look. The patches adorn not only the jeans but also jackets, tops and sure as hell freshen up your closet.
More Information: www.g-star.com