Denim isn’t only a legendary textile, but also a modern lifestyle. If a fashion label is dedicated to the unique material, then there must be a philosophy behind it. This also applies to We love Jeans, a fashion brand that devotes its heart and soul to jeanswear. It was founded in Copenhagen, where it creates high class jeans for women.

“Fashion Forward” is the motto of the Danish super-brand which creates a balance between the original denim blue and colorful designs. The jeans have a clear, straightforward character and since they are statement pieces, they can complete any outfit. Jeans are no longer just messengers of casual style, but rather a basis for a wide variety of genres. Thus, the high-quality jeans can be integrated in various looks either in a loud or a subtle way.

The denim brand focuses on the essentials and presents classical jeans, for example, skinnies, flared pants, boyfriend pants and chinos in different shades of blue. The color palette ranges from light blue to dark denim, while other pieces are embellished with other shades and patterns. The denim skirts, for example, show up with a front zipper and in light and dark grey, just like the fishbone jersey.

An extravagant touch is created by the jeans jackets and overalls, which are based on the given style, but still attract attention thanks to their sophisticated look with studded details or prints. In my opinion, We love Jeans fulfills all demands of a denim label. There, you will find new showpieces which are designed to bring you joy for years.

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