The brand Augustine is a label showing you that there are many possibilities in fashion and life. As a label producing made-to-measure garments, it has long made itself a name in the South African fashion industry. Recently, the men’s brand however has been releasing incredible ready-to-wear collections as well. The fall and winter line was presented at the MBFW Joburg and of course was able to win many hearts. If you take a look at the designs, you immediately notice the difference between the custom-made products and the prêt-à-porter creations. Augustine prefers a very formal style when it comes to its made-to-measure garments with the focus on suits. The ready-to-wear collections look considerably more creative. Cool, edgy and luxurious – these attributes describe the RTW pieces best. Traditional formal structures or casual, athletic cuts are combined with unusual materials like leather and quilted fabrics and bring the Augustine style to life. At the same time, the label relies on plain, monochrome looks, which makes the overall image appear dark and sinister but cool! Thus, the man wearing Augustine is usually seen as edgy, laid-back and chic as well.
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