Light, white clothing, huge slap hats and a sand beach simply belong to a beautiful summer. This opinion is definitely shared by the designers of the German fashion house Oui because their spring and summer collection 2015 captures the typical beach atmosphere and bestows it with a special, distinct and personal touch. For more than 50 years, the Munich family enterprise has been existing and is run by the third generation. Over the years, Oui managed to establish itself as a very successful enterprise launching two collections a year onto the market. The coming fall and winter collection 2015/2016 was presented on the Panorama Messe Berlin in January. But today, I would like to introduce you to the summer collection “Book of Dreams” to you for which Anna Selezneva and Esther Heesch posed in a dreamy, idyllic, windy beach scenery.
The models smile at the camera with streaming hair, they play in the water or relax in the middle of this paradise. The scenes appear natural, casual, which is supported by the ensembles which too appear wonderfully natural and authentic. The collection mainly consists of light sweaters, tank tops, blouses and dresses which are combined with jeans, shorts and light biker jackets. Each piece exudes nonchalant coolness which is emphasized and highlighted by the photo campaign beautifully. No matter whether it’s a knitted sweater, jackets made of coarsemeshed wool, fringy denim shorts or embroidered tunics, the main part of the campaign is simply defined by a summery beach flair. However, this atmosphere does not apply to the entire collection because you can discover a few creations here which have a more urban character. The black, sleeveless leather dress with a V-neckline and slightly flared skirt as well as the biker jackets appear rather edgy and can be worn for a tough, urban style. Another black blazer with eye-catching decorative seams on the lapels and a classical black coat made of a ripped fabric leaves a more serious impression than the rest of the collection furthermore and could definitely be incorporated into a business outfit.
In the end you have to emphasize the collection’s wonderfully casual and laid-back overall image which is yet marked by a distinct elegance. The campaign appears absolutely impressive. Browsing through the magnificent photographs we can imagine entering a paradisiacal world.
Copyright and Source: http://www.shop.oui.com
