The fashion fair SEEK presented more than 120 brands on 5 floors from July 8th to July 10th and established itself as Europe’s most significant “Upper Street Wear” platform. For the spring and summer season 2014, the SEEK presented the most modern and best brand portfolio since its foundation and premiere. Thus, it was not surprising that retailers from all over the world were flocking to Berlin to pay this special fair a visit. Apart from the amazing composition and quality of the collections, the exhibitors as well as the visitors praised the unique atmosphere.
“I’ve been to the Seek for the first time and I was amazed. The competence of the customers and retailers was superb and the business was definitely in the foreground. “(Michael Cavaggioni, United Stock Dry Goods)
„The SEEK is incredibly busy this year and very international. It’s one of the best fairs in the field of Contemporary Menswear. “(Sebastian Krui, Qwstion)
The SEEK additionally invited those who were interested to very exciting panel talks in cooperation with the British Address Magazine. Insiders and experts of the branch like Ana Finel Honigman (The New York Times), Christiane Bördner (I LOVE YOU Magazine), Mary Scherpe (Stil in Berlin) and Herbert Hormann (Voo Store) participated in discussions about topics like “Design 2.0” and “Zeitgeist beyond Trends”.
“The Feedback at the SEEK was overwhelming, we received many requests to provide even more exhibition room. The SEEK team furthermore is proud of its portfolio with ca. 90% menswear brands and we won’t stop placing value on selecting the exhibitors and collections for the fair. We really can’t wait to implement this concept in even bigger dimensions and proportions. The SEEK truly has a lot of potential.” (Maren Wiebus, Sales Director SEEK)
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