Qhuit is one of the fundamental pillars of the French street wear scene. The brand was founded in 2002 under one particular motto: “Drink all day:” this should of course not be taken all too seriously, but it somehow still stands for the attitude of this label.
The designers want you to think of a laid-back day at the lake or a party after having finished all your work. Then, it is time to take off your annoying working clothes so that Qhuit can enter the game. The brand embodies a clash of fashion, music and street culture. Initially, only a small number of alternative t-shirts were offered. However, the label didn’t stay unnoticed. Today, you can buy t-shirts, polo shirts, ordinary shirts, hoodies, jackets, jeans and accessories at this brand. At the Bright Tradeshow Berlin, this brand even gives you the opportunity to take a look at their designs personally.
The recent collection for spring and summer shows the unconventional approach this fashion house wants to represent and defend. The mannequins themselves appear wild and looking into the camera with a very cheeky glance. Qhuit’s fashion truly is marked by a cheeky charm. Even the band Nirvana isn’t safe from the brand’s charming mischievousness and is printed on a t-shirt with a slightly modified album cover.
Qhuit embodies the attitude of today’s youth. Style, comfort, the feeling of togetherness and a lot of alcohol maybe are in the center. Well, here in Berlin the French label sure will rock the Bright Tradeshow .
Copyright and Source: http://store.qhuit.com/ and http://brighttradeshow.com/exhibitors.html
