Martin Margiela probably is a name every fashion victim knows since his collaboration with H&M one year ago. The advertisement campaign truly looked impressive, which was just one reason why H&M x Martin Margiela was a real success. The brand itself rather tends to refrain from advertising their clothes. High-quality materials and careful processing paired with innovation are the main pillars which should persuade potential customers to buy products by Martin Margiela. With his collections, the designer constantly attempts to create something new. In doing so, he works with the concepts of construction and deconstruction. Overly tight components and overly loose ones represent contrasting stylistic means he makes use of, creating a very thrilling and surprising look.
This season, Martin Margiela did it again. He once again impressed the whole fashion branch with his creations. Suits for men were equipped with loincloths, which then becomes a part of the layer look. Again, the designer succeeds in creating pieces which simply make you smile as they are just sophisticated.
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